Search engine optimization is a critical part of any B2B marketing program.
MarketingSherpa’s 2011 B2B Marketing Advanced Practices Handbook reported that in companies they polled, search engine optimization was the 4th most effective marketing tactic in their organization.
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Although the results look promising for us SEO professionals, the reality is that SEO still remains outside of most organizations planning and marketing initiatives. One reason could be many SEO professionals come from outside of the traditional marketing background. another could be that we don’t speak the traditional marketing language. An area where we need to improve specifically then, is tying SEO tactics to today's traditional B2B marketing concepts.
At SeoCincinnati we successfully bridge the gap of traditional marketing and online methods by painting a clear picture of what a Digital Marketing Measuring tool should be, and having actionable metrics. We don't just provide numbers that show the good or the bad. Instead, we provide you with the data, interpret it in words that are easy to understand, and offer solutions.